According to the traditional concept, mass communication is a system that is made of many components each playing an important part in message transmission or communication. The primary purpose or objective of the discipline is to teach candidates as to how he or she can effectively and efficiently communicate her ideas and opinion to a large number of people First in the line are senders—people like authors, reporters, producers, etc, whose prime responsibility is to send messages. These messages may assume the shape of news reports, audio/video images, texts, sounds, etc.
The next in line are mass media channels like newspapers, books, journals, TV, radio, Internet, magazines, etc that deliver the message to a large group of receivers or end users like readers, viewers, listeners, etc. It is important to note that the final message is delivered after undergoing a filtering process carried out by people like editors, media managers, producers, etc.
Some systems also make a provision for feedback where the receiver can give his/her feedback through letter to editors, expression of opinions on social media, talk shows discussion, etc.
The entire gamut of activities carried out in the communication process can important ramifications for the society as well as the country. The procedure followed where the message starts with the senders and more likely culminates with the feedback can influence public opinion and set societal standards.
Work experience in the field of mass communication, as in any other field is highly valued. You can do your career aspirations a great service by building up a portfolio of work or projects and gaining as much as relevant experience as possible in the meantime. Working on a college or department magazine, newspaper or in the PR department of the college could be a good beginning for students.
Additionally, Mass Media is a complicated form of communication as it involves seamless integration of complex technology, marketing strategy, and management structure among other things. This is why it is strongly that this course is done from O P Jindal University which has the best mass communication colleges in Delhi NCR. It offers top class facilities and subject matter specialists experts in their field.
Education is imparted using the latest technology and method to ensure that the candidates can understand the basic concept of mass media, and how they need to adjust themselves for a market that is continuously in transit.
Top level mass communication and media colleges in Delhi belonging to this top level institute of higher learning offer degrees and diplomas in all three major groups into which mass media can be classified. They prepare students for jobs in print media like newspaper, magazines, journals, books, etc; electronic media like radio, cinema, television, etc.; and digital media like DVDs, Internet, etc.